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Using Free and Paid Promotions on YouTube
We all love Google’s free search options. But did you know YouTube also doubles as a search engine? Known primarily for video sharing, YouTube (owned by Google) allows you to search for free and...
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The Importance of Making Your Content King
Content is sort of the ‘diamond in a ruff’ of your website. The words you choose and the uniqueness of your content can help broaden your network and position you as an expert in your field. So how...
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Should You be Advertising in the Yellow Pages?
We hear the question all the time from our clients and other businesses with whom we work: is it really worth the cost to have an ad in the yellow book/page directory? Here’s our professional advice...
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How to handle the ugly side of social media (and have your customers singing...
If you have a small business and make posts to Facebook or another social platform, you should be enjoying some fun interactions with your customers. Occasionally, however, it’s tempting to fire off a...
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Get a Bigger Bang for Your Buck
My dad has always been in the business world. From supervising Pizza Hut making $300 a week to owning his own franchise in Subway, he’s always been a driven businessman. Many times I’ve heard him...
View ArticleAre You Thinking with Your Motorhead?
This past weekend as I was flipping through the hundreds of channels Direct TV offers me, I came across an interesting commercial. GUMOUT, which is a complete fuel clean-out system, hit the nail on...
View ArticleHow to Promote Trade Booth Shows
Business trade shows present opportunities to promote businesses, your brand, and your products and services. The people who attend these events have a genuine interest in your products or business....
View ArticleKeeping Your YouTube Channel Active
Earlier this month Pixabiilty Inc, a video marketing company released a report about the struggle of top brands to drive traffic to their YouTube channels. More than half of the videos on the 1300...
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Tuning Into Your Brand
One of the world’s biggest names in music has gone global–from her amazing halftime show at the Superbowl this year to the Presidential inauguration, 17 Grammy Awards and $75 million in world record...
View ArticleWhat is Edge Rank and how can small businesses use it?
Whether it is to check up on the questionable decisions of our former high school classmates or to share a great article we read with our friends, we all get on Facebook for one reason or another. But...
View ArticleWhat is EdgeRank and how can small businesses use it?
Whether it is to check up on the questionable decisions of our former high school classmates or to share a great article we read with our friends, we all get on Facebook for one reason or another. But...
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Google Authorship: The How-To
Last fall we started to notice profile pictures next to links in our Google searches.The change happened as Google implemented Google Authorship, a sort of verification for article authors. But...
View ArticleBecoming an Expert in Your Field
I know nothing about fixing a car. I know when the light comes on to have the oil changed or put more gas in the tank, but when it comes to fixing that funny noise, I know nothing. That’s why I take my...
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10 Easy Topics for Your New Blog
Congratulations! You’ve stepped off into the realm of blogging for your company! Now as you stare wide eyed at the blank page on your computer screen wondering what in the world will you blog about,...
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Visual Marketing Inspiration: Tips for Creating Your Own Graphics
With the growing popularity of websites like Pinterest, Instagram and Houzz, businesses of all sizes have recognized the need for what visual marketing (i.e. infographics, videos, slide show...
View ArticleVisual Websites: 6 “Social” Sites to Display Your Business Graphics
We’ve heard the rumors--people are leaving Facebook in droves. You’ve heard them too. Never fear, Facebook has such a monstrous lead over other social networking sites, it’s not going anywhere anytime...
View ArticleSocial Media: A Conversation
As more small businesses delve into content marketing, they discover the importance of social media and the impact it can have upon a business. Yet so many small businesses make mistakes with their...
View Article#Hashtag: Small Business Guide to #AwesomeHashtags
Although it is 2014, and almost everyone knows about social media, hashtags, and how to use them on their personal accounts, many small businesses are missing a huge opportunity by not implementing...
View Article5 Tips to Writing Brilliant Blog Titles
So, you are searching for information on something. Let’s say blog titles. As you scroll through the Google listing (or Bing if you’re into that), certain posts pop out and grab your attention. What is...
View ArticleFacebook business page changes and the effect on small businesses
When Facebook makes changes, the world notices, even if they don’t read a blog post about it. Facebook once again made updates, this time directly to business pages.
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